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Are your emails reaching your subscribers? Here's how to improve email deliverability
The ABCs of Email Marketing
A
A/B test
Refers to an email test when two different versions of a single email are created and sent to two groups on your contacts list.
Above the fold
The part of an email message or web page that is visible without scrolling. Material in this area is considered more valuable because it's what everyone sees first.
Anti-Spam Laws
GDPR 2023
Introduction
2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where in 2022, 830€ million fines were distributed. This is less however than in 2021 which was a record year for GDPR fines totaling over a billion euros1.
How to Grow Your Target Audience
Here is Your Checklist For a Profitable Affiliate Marketing Program
Affiliate marketing has grown quickly since its inception.
The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly became the centrepiece of overall business strategy as it leveraged the scalability of sales to outdo traditional brick-and-mortar stores.
What’s next for B2B digital marketing trends in 2023?
What Is Omnichannel Marketing, and How Does it Help Retail Businesses?
What Is Word-Of-Mouth Marketing, And Why Is It So Important?
5 Marketing Hacks to Generate Leads
Email List Consent Is Sexy!
When compared to all the heavy lifting advertisers had to do to reach audiences some two decades ago, modern email marketing feels like the lottery.
Pretty much all you have to do is compose an email and then hit the ‘send’ button. The reach is unlimited; conversion rates are decent, and — wait for it — it costs next to nothing.